When the weather closes in on the mountain you don’t just need ski accessories like neck warmers, headbands, bandanas and caps to look good – they have to be protective and high performance too. Two Tarentaise ski instructors, Aude Jacquemard and Muriel Potin, struggled to find anything that fitted the bill – so they created their own. This winter, Jao Collection, which combines top quality technical textiles and original design, will be stocked in 40 shops across Tignes, Val d’Isere, Paradiski and further afield. Their products can be personalised for events or companies and are already a favourite with pisteurs, firefighters, ski teams and even footballers.
Aude says: “Gone are the neck warmers of fleece that freezes when wet or chokes you.”